Internet Web Marketing Success Tips - Super Bowl Marketers Fail To Mesh TV, Web Efforts

Super Bowl Marketers Fail To Mesh TV, Web Efforts
Mediapost.com, CT - Feb 7, 2006 said that online pure-plays Overstock.com, GoDaddy.com, and CareerBuilder.com were among the Super Bowl advertisers who made the best use of Web marketing.

Web analytics put online marketing dollars to the test
Inman.com (subscription), CA - Jan 31, 2006 "You can really start to see an ROI on Web marketing," Overbey said. "When you can see it in real time, you can say 'this is not really working.'".